RobertoOrtiz
03-13-2006, 03:54 AM
Quote;
"With marketing budgets getting fine-tooth scrutiny, the cost of shuttling in big-name stars and execs and striking a film product reel -- which can run into the millions of dollars -- may not be getting enough bang for the buck.
"They have fallen victim to the same trend that awards shows have fallen to," says DreamWorks marketing toppertopper (http://www.variety.com/index.asp?layout=slanguage_result&slang=topper&page=Slanguage&display=topper) Terry Press. "When you can see stars 24/7 on television, a bunch of celebs sitting on a dais does not have the same glamour as it once did. For a mom and pop exhibitor, this was the closest they could get to a movie star. Now, we know too much about movie stars.""
http://www.variety.com/VR1117939569.html
-R
"With marketing budgets getting fine-tooth scrutiny, the cost of shuttling in big-name stars and execs and striking a film product reel -- which can run into the millions of dollars -- may not be getting enough bang for the buck.
"They have fallen victim to the same trend that awards shows have fallen to," says DreamWorks marketing toppertopper (http://www.variety.com/index.asp?layout=slanguage_result&slang=topper&page=Slanguage&display=topper) Terry Press. "When you can see stars 24/7 on television, a bunch of celebs sitting on a dais does not have the same glamour as it once did. For a mom and pop exhibitor, this was the closest they could get to a movie star. Now, we know too much about movie stars.""
http://www.variety.com/VR1117939569.html
-R
