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View Full Version : WASHINGTON POST: Advertisers Are Getting Into the Game (Video Game Ads)


RobertoOrtiz
03-02-2006, 10:42 PM
Quote:
"The 90th or so time you speed by the same Burger King in Rockport, it starts to dawn on you: There aren't any other types of fast food joints in this fictional, video game town.
Also, what's with the billboards? There are only a few different ads, and they're all for guy stuff like Edge shaving gel and Axe deodorant. What's more, it's impossible to play this title -- the Electronic Arts street-racing game Need for Speed: Most Wanted -- and miss the branding on the Cingular text-messaging service your character uses to get the latest tips or trash-talking challenges.

In the game Burnout Revenge 360, players will be able to crash into truck for the Carl's Jr. burger chain. (Electronic Arts Inc.)

Product placement and in-game advertising are nothing new -- the '80s-era Teenage Mutant Ninja Turtles once promoted a pizza chain in an arcade game -- but it's a trend that is rapidly turning from a novelty into a serious business. Nielsen Entertainment, the television tracking firm, has started to follow such advertising and estimates this will be a $75 million market in the United States this year and will grow to $1 billion by 2010."

>>LINK<< (http://www.washingtonpost.com/wp-dyn/content/article/2006/03/01/AR2006030102285.html)

-R



-R

Beamtracer
03-03-2006, 12:28 AM
If you watch a movie on one of the free-to-air television networks, it costs nothing, but you pay by watching all the advertisements. If you buy the same movie on DVD, you've paid for it and therefore you watch it ad-free.

So why doesn't this apply to video games? These new video games that are full of Burger King and other advertisements should be free.

A. Wright
03-03-2006, 03:25 AM
If you watch a movie on one of the free-to-air television networks, it costs nothing, but you pay by watching all the advertisements. If you buy the same movie on DVD, you've paid for it and therefore you watch it ad-free.

So why doesn't this apply to video games? These new video games that are full of Burger King and other advertisements should be free.

That doesn't really apply to all dvds anymore :sad:

The subtle advertising in games isnt that bad, sometimes it can help it feel a little more realistic, but if they advertise a lot they should discount the price of the game.

jcorpe
03-03-2006, 05:53 AM
Not that I like the ads but if we have to be exposed to them they should be updated with different 'sponsors'. Who the hell wants to see the same isolated corporate branding over and over again. We are being told that it will help to immerse us in the game play but in reality, the branding often tries to steal the show. Maybe publishers should offer a third choice for games:

1) Standard - no frills, chucked full of ads; 2) Deluxe Edition - bonus material, extra playable character, chucked full of ads minus 1 ad compared to standard; 3) The Way It Should Be - Leave the ads out you greedy little ********!!!

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03-03-2006, 05:53 AM
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