Quaker "Three Bears" Spot

[JulianHo]

:applause: :applause: :applause:

That was beautiful!

So, what's next? "Three Little Pigs"?

[slaughters]

Nice designs. Did you guys just animate, or did you write the ad copy as well?

[AndrewE]

Hahahah!

THESE ARE GREAT!

Great Job!

:thumbsup: :thumbsup: :thumbsup:

[Larry_g1s]

WHOA ! ! ! I'm downloading now, but those pics are amazing. You guys do some quality quality stuff. This one looks better then the Lit. Red one. :thumbsup:

[andrewley]

The colours!

The textures!

Its just soo...

Congratulations!

[onlooker]

Really good commercials. I love these. They are really cute. ;) How could one criticize?

[kodinaarian]

:bounce:

great work sketch guy

i love your previous work !!!!

love your style and your company direction

nice too see that multi-faceted approach

keep it up and waiting to see more.

:bowdown:

[Vushvush]

Guys, the commercials are awsome, and it's so cool to see animation being used so much in commercials now, but can the mods please reserve the front page highlights for either amateur work, or work done by pros on the side? It just seems fitting to me.

[???]

Ohhhhhh another cracker cookie commercial ! Last time it was a wolf and now bears ! Awsome fur !

Sugoii

[butar]

Originally posted by onlooker
Really good commercials. I love these. They are really cute. ;) How could one criticize?

I thought it was great!
APRIL FOOLS!!!
You're right, how could one criticize? But I do have one question....
WHERE'S THE F'N MOTION BLUR?
Please god, blur those monsters.

Oh, and hook The Big Bad Wolf in the other spot up with some good lighting.

Other than that, it's perfect.

[DZL]

this is outstanding work - but one question - why build a background set and composite the animation? why not do the entire thing in 3d?

[sketchguy]

Originally posted by mattconway
this is outstanding work - but one question - why build a background set and composite the animation? why not do the entire thing in 3d?

Yer kidding, right? ;)

Two words: BUDGET CONSIDERATION

Don't get me wrong - I would've loved to create the entire world in 3d, but given the extremely tight schedule (2.5 months for two :30 spots with FOUR fully furred and heavily rigged, lip-sync capable characters) it would have been totally cost prohibitive. Plus, the detail we got from a live set works perfectly for this type of integration.

Motion Blur is extremely expensive render-wise with fur, so we used the After Effects "Smart Blur" plug-in. (it's there, believe me)

Thanks again for all the kind responses!

-Steve

P.S. Last time I checked, the front page wasn't exclusive to amateur or "pro-work-on-the-side" recognition. That's something the mods bestow on ANY deserving work, per their discretion.

[bowlofchili]

Nice work, I like the fur, and the detail in the Set Models. Kudos!!

b

[craigs]

Nice work! What did you use for the fur and rendering???
regards
Craig Stevenson

[Icestar]

Originally posted by sketchguy
P.S. Last time I checked, the front page wasn't exclusive to amateur or "pro-work-on-the-side" recognition. That's something the mods bestow on ANY deserving work, per their discretion. [/B]

I do think the commercial is awesome but....at the same time you happen to be getting a free plug for your studio:shrug: unlike the people/companies who i'm sure are paying for banner ad space on the website. And to be honest, most studios would have works deserved of getting frontpage status. And if we started down that road, then most of the stuff we'd see on the front page will be studio works. If i'm not wrong, there's currently two on the frontpage right now.

[olijosman]

Great! I love the little bear ! :applause:

[JasonLin]

really beautiful~~~~:bounce:

[aynimatory65]

Nice Fur , it's great !!!
I like your texture .

[PiPS]

Hi !

Great work, I like !

[Stimpy]

Originally posted by Icestar
I do think the commercial is awesome but....at the same time you happen to be getting a free plug for your studio:shrug: unlike the people/companies who i'm sure are paying for banner ad space on the website. And to be honest, most studios would have works deserved of getting frontpage status. And if we started down that road, then most of the stuff we'd see on the front page will be studio works. If i'm not wrong, there's currently two on the frontpage right now.

if they dont post their work it cant get plugged, now can it ???

[kromekat]

Very nice work guys! :)

[tsunami4you]

hahaha:scream: :applause:

[Perkar]

Awsome work ! i'm impresed

[sochira]

great work... inspiring

[EdmX]

:buttrock:


really good work.....

congrats.....:beer:

[jenga]

:bowdown: u are a mastaaaa!!

what appz did u use for fur and modeling?
this is a big one, how much did the comercial cost?
u don't have to give details just say a number:)

[elektronaut]

very cute characters and anim!

great work!

greets
marco.

[LittleFenris]

sketchguy, I'm curious why you didn't do the entire spot in CG. Wouldn't it have been easier and cheaper to do it all digital? Spot it absolutely beautiful BTW...just curious why you shot the house in real world then only did the characters in CG.

With spots like that and your BMW spot, its no wonder you keep getting big clients like these. Great job. :applause: :bowdown:

[Stimpy]

Originally posted by LittleFenris
sketchguy, I'm curious why you didn't do the entire spot in CG. Wouldn't it have been easier and cheaper to do it all digital? Spot it absolutely beautiful BTW...just curious why you shot the house in real world then only did the characters in CG.

thank god for people reading threads before replying...


Originally posted by sketchguy Re: great stuff


quote:Originally posted by mattconway
this is outstanding work - but one question - why build a background set and composite the animation? why not do the entire thing in 3d?



Yer kidding, right?

Two words: BUDGET CONSIDERATION

Don't get me wrong - I would've loved to create the entire world in 3d, but given the extremely tight schedule (2.5 months for two :30 spots with FOUR fully furred and heavily rigged, lip-sync capable characters) it would have been totally cost prohibitive. Plus, the detail we got from a live set works perfectly for this type of integration.

[sketchguy]

We used Joe Alter's excellent Shave and a Haircut plug-in with the stock Maya renderer. I would have preferred to use Mental Ray, however, with the high fur count required we ran into major memory problems (our systems are maxed out with 2 GB of RAM).

Our two character modelers used Lightwave for modeling and we then imported and further refined, rigged, and animated in Maya.

[tjnyc]

Steve,

Regrading the fur and smartblur in AE, did you guys multi-passed the zdepth of the fur from Maya and used it in AE with smartblur?


Cheers,

[zkanal]

I for one find it perfect .. even the part with the real backgrounds :) makes it even better imho
Also the amount of moblur is perfect.

[kromekat]

Yer kidding, right?

Two words: BUDGET CONSIDERATION

Don't get me wrong - I would've loved to create the entire world in 3d, but given the extremely tight schedule (2.5 months for two :30 spots with FOUR fully furred and heavily rigged, lip-sync capable characters) it would have been totally cost prohibitive. Plus, the detail we got from a live set works perfectly for this type of integration.


Well despite the explanation, I just don't totally get it! - how long, and how many people did it take to make the physical set, light it, shoot it etc, etc. ? - when one person could have done all that in CG reasonably quickly!?

I don't doubt the reasoning, I'd just be interested to know why the live route was or is supposed to be cheaper in the context of this ad?

[Autarkis]

Yes! I saw the frontpage and saw the thumbnails, and woohooo! it's right, Sketchguy came back with another very cool commercial :)

[tjnyc]

Originally posted by kromekat
when one person could have done all that in CG reasonably quickly!?


I don't believe one person could have modeled, textured, light and rendered in a reasonable amount of time over shooting the live shot in a couple/few days. Not to mention if you wanted to reshoot with different set pieces. The cost of doing everything in CG doesn't always means cheaper, you have to also consider the cost of time.


Cheers,

[slaughters]

Originally posted by kromekat
...I'd just be interested to know why the live route was or is supposed to be cheaper in the context of this ad? I would guess because while you might have a limited number of 3D designers in your company, there are a lot of set designers you could quickly hire to knock together a background set while your 3D designers are busy creating/texturing/rendering the foreground characters.

[JasonOsipa]

The side-thread here about pro v amateur getting front page plugs, I think, is an odd one.

CGTalk is probably different things to different people, but at the end of the day, I know, I come here to see the progress AND finished work that's out there, and I don't particularly care from where it comes; it's all our art. Just because someone got paid to do the work doesn't make it -at it's core- any less valid a thing to point out, or hoist up for all to see. It's still all just people doing what they love to do, job or not, and I like to see it.

The spots are fantastic. Huge congrats to all involved.

[michaelcomet]

Hi Steve,

Nice work! I think the style and integration looks perfect.

-comet
;)

[LittleFenris]

Originally posted by Stimpy
thank god for people reading threads before replying...

Sorry, you must have a lot more time to read entire threads than I do. :rolleyes: I have better things to do then spend hours reading through all the threads.

[Digital Backlot]

is it just me or does the pappa bear sound a little like homer simson. I could be wring but is it that guy?

The shots look great! Nice mix of real world sets with CG. I'm guessing that a full 3D set would have taken to much rendering time and could have been time consuming to bug test if there were any lighting issues.. Doing just the characters made the renders a hundred times faster. Am I right? I' sure I am.

Nice work guys, don't forget to post it at the backlot, we be plugin ya (studio or not) :rolleyes: :thumbsup:

[pOiNtPuShEr]

Steve...
Great work (as always)!! Marco, Borzi, Feder... all whoworked on it.. Great great stuff.

-Danny

[tjnyc]

Marco? By any chance do you mean Eric Marco?

[DoLeeP]

Awsome work ur Fur just amazing

[SaraBlue]

excellent work, sketchguy :)

[tevih]

First, I agree with dood above (sorry, forgot who said that) - animation is animation, and i like seeing it all!! And we have real pros here, they can give pointers and advice to the amateurs like me!

Beautiful job! I actually think the feel of the real set and CG characters is prolly nicer than all CG! It really grounds the whole scene, makes it more believable and real-life. Forget money, I think this way is better anyway! I wonder what CG quaker bars taste like...

[JVitale]

I saw this commercial this morning on TV and I laughed so hard...I'm glad it was the same guys that did the BMW commercial 'cause it's awesome!..You guys rock!

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