CGTalk - New Nike Commercial

t-toe

11-13-2003, 01:51 PM

yeah, my gosh, when I first saw that commercial, I didn't even realize it was CG until I started paying attention to the impossible camera moves. the attention to detail with the fog-breath and sound effects completely fooled me for at least 1/4th of the commercial.

there is some incredible camera animation in this spot.

playmesumch00ns

11-13-2003, 01:55 PM

Can't watch it, doesn't work for me... useless crappy web designers

danylyon

11-13-2003, 02:03 PM

Originally posted by playmesumch00ns
Can't watch it, doesn't work for me... useless crappy web designers

Ditto..

Anybody got a direct link?

thematt

11-13-2003, 02:39 PM

yes couldn't find it myself the first time..haha.;it's just right at the bottom right...not really where you would expect.

cheers

Oupalline

11-13-2003, 03:31 PM

first off props to whoever worked on that commercial. what a kick ass spot!

anyone know what company worked on this spot???

Maddeen 2009 :surprised.......i can't wait.

RobertoOrtiz

11-13-2003, 04:00 PM

It was done by Digital Domain on a Maya/Lightwave pipeline.

I read that David Fincher directed it.

-R

t-toe

11-13-2003, 05:18 PM

Digital Domain... figures... those guys are so amazing over there. if I have any say who does the FX work in my movies when I start directing, it will be them.

Cararan

11-13-2003, 05:57 PM

I seen this when i was watching a football game, I really thought that it was real until the last part of it. Digital Domain thats some amazing work you guys did. Hopefully u will have a dixv version i can download.

system_source

11-14-2003, 04:09 AM

I was really impressed....first I thought is this a ad for Madden 2016?? haha...but the centering on the shoes gave it away.

As usual to the guys at DD:bowdown:

wedge

11-14-2003, 07:36 AM

my favorite part is where one guy shouts "watch the ball!"

it just makes you feel like you're right there amidst the... well... polygons.

t-toe

11-14-2003, 03:34 PM

man, I just saw another commercial done by Digital Domain. the Gatorade one where Michael Jordan is vs. himself about 15 years ago. the younger MJ was head replacement and I never even caught on... they're amazing!!! let's not even get me started on how incredible their sequence in Fellowship of the Ring was... (the horse/river effect). and how gorgeous The Fifth Element was overall.

Wbilliam

11-14-2003, 05:38 PM

Originally posted by RobertoOrtiz
It was done by Digital Domain on a Maya/Lightwave pipeline.

I read that David Fincher directed it.

-R

Is this true?:eek:

FUG1T1VE

11-14-2003, 07:19 PM

If Double D worked on this spot I cant wait to see the effects they are going to create for Spiderman 2...
anyone find any links on the making of this spot. gotta go dig the internet some more....

MCronin

11-14-2003, 07:38 PM

Originally posted by Wbilliam
Is this true?:eek:

Yep, and it's not their first collaboration either. They did the Mechanical Legs spot for Adidas together which was phenominal.

Wbilliam

11-14-2003, 10:05 PM

Originally posted by MCronin
Yep, and it's not their first collaboration either. They did the Mechanical Legs spot for Adidas together which was phenominal.

I saw that one it was kick ass.
:buttrock:

FClub_TDurden

11-14-2003, 10:08 PM

If Double D worked on this spot I cant wait to see the effects they are going to create for Spiderman 2...
anyone find any links on the making of this spot. gotta go dig the internet some more....

------------------------------------------------------------------------------

Uh I think you have DD confused with Sony....Spiderman is a sony thing not DD....sorry to disappoint...but you can see some great DD fx work on The Day After Tomorrow which comes out in May and IRobot which comes out in July

rock on DD
:thumbsup:

Mwai Kasamale

11-15-2003, 12:14 AM

Was just wondering where you got the information that it was done with Maya/LW pipe. Just curious would love to read the article.:)

MCronin

11-15-2003, 12:33 AM

Originally posted by Mwai Kasamale
Was just wondering where you got the information that it was done with Maya/LW pipe. Just curious would love to read the article.:)

I don't think there's an article about it, but all you need to do is check DD's site. DD uses Maya, Lightwave and Houdini. but they don't use Houdini for characters. That leaves LW and Maya. However it was probably rendered with Renderman. Some one from DD will probably pop in here and set it straight.

FClub_TDurden

11-15-2003, 01:18 AM

MCronin said:
"Some one from DD will probably pop in here and set it straight."
---------------------------------------------------------------------------------

you rang?;)

Well....as far as rendering.....DD uses Renderman for film...while commercials uses LWave...as you can remember the Adidas commercial was done the same way...

Mwai Kasamale

11-15-2003, 03:20 AM

Thanx Mr. Durden

As always nice work from D2. I did have one question though. Does ANYONE at D2 or anywhere else use Houdini for character animation at all?.

FClub_TDurden

11-15-2003, 03:36 AM

Only place ive ever heard of Houdini being used for character animation is CORE up in Toronto ...which is probably the biggest Houdini house now with that full cg project "WildLife" they got goin on with Disney backing...I know they are using it up there for character anim but have lots of custom tools to make that bearable :wip:

Blk Bishop

11-15-2003, 04:16 AM

This is the best :drool: I love this I would like to know how they did it.

Blk Bishop

11-15-2003, 04:27 AM

I love it it's dam good:drool:

SheepFactory

11-15-2003, 04:58 AM

DD scores again.

I personally like the adidas commercial better but this one was incredible also.

Mwai Kasamale

11-15-2003, 05:04 AM

where on D2's site does it mention or display information about the spot. I can't find it anywhere.

hardimage

11-15-2003, 11:25 AM

i dont think this looks like a david fincher clip. i dont even like it, maybe because i dont like this sport at all.

the one fincher did was for adidas with the robot-prostetics-legs.

t-toe

11-15-2003, 01:51 PM

anyone got a link to that Adidas Mechanical Legs spot? I would love to see it.

MCronin

11-15-2003, 02:13 PM

It used to be up on clipland, but now the link is 404. Here's a link to an article about it.

http://luxology.net/article/092302_DigitalDomain/page1.aspx

The commercial and some behind the scenes footage was shown at Siggraph's electronic theater. That was the first time I had seen the full version of the commercial; it's really fantastic. If you search google you'll see it was nominated for and won a couple of awards.

t-toe

11-15-2003, 02:15 PM

yeah, I finally tracked the spot down on DD's official website... impressive. that reminds me... when's Fincher coming out with a new movie? he's due, I'd say.

Antonio79

11-15-2003, 09:47 PM

It's fantastic, the realism is awsome... I wish I could have a divx version too... if someone knows where we can find some of this 3d adv in divx... it would be apreciated!

mannyfresh027

11-15-2003, 11:56 PM

Originally posted by t-toe
man, I just saw another commercial done by Digital Domain. the Gatorade one where Michael Jordan is vs. himself about 15 years ago. the younger MJ was head replacement and I never even caught on... they're amazing!!! let's not even get me started on how incredible their sequence in Fellowship of the Ring was... (the horse/river effect). and how gorgeous The Fifth Element was overall.

the younger players in that MJ commercial are totally CG.

slaughters

11-16-2003, 01:29 AM

Originally posted by t-toe
anyone got a link to that Adidas Mechanical Legs spot? I would love to see it. Here it is:
http://www.digitaldomain.com/dyn-movies/commercials/adidas_legs1_t1.mov

TheFrumpster

11-16-2003, 04:05 AM

I saw this comercial on TV earlier this week. At first I thought it was for a Madden NFL video game, what with the CG characters, crazy camera shots, and the light up jerseys, but when the Nike thing went I up, I went: :applause:

This is definetly the best nike comercial I've seen, it almost made me want to buy a pair of their shoes...almost.

Anyway, I haven't seen it again on TV, is it still running?

Mwai Kasamale

11-16-2003, 05:57 AM

the younger players in that MJ commercial are totally CG.

Actually I believe all the CG is head replacement only, even the dunkin shots. the commercial was a showcase and case study for D2's facial muscle system.

Dirtystimpy

11-16-2003, 07:35 AM

yeah, I remember at siggraph, i went to one of the seminars about the matrix burley brawl, and they had DD do the gatorade spot.

I honestly thought the commercial was just a prosthetic on some guys face. anyways, i loved the lecture on it, and thats where I saw the feet commercial too I believe.

great stuff

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