ATTIK drives animated Scion Transformer spot

[urgaffel]

I get an error when I click the movie link:

Line: 53
Char: 53
Error: Invalid argument
Code: 0
Url: http://www.cgnetworks.com/story.php?story_id=1768

Is that just me or...?

[Intruger]

Originally posted by urgaffel
I get an error when I click the movie link:

Line: 53
Char: 53
Error: Invalid argument
Code: 0
Url: http://www.cgnetworks.com/story.php?story_id=1768

Is that just me or...?

Try going here directly:
http://www.cgnetworks.com/mediaplayer.php?movie_id=2

[blindsleeper]

wow the connection is going slow for me...

[Goatfuzz]

I'm not a car person, but that was an awesome display of CG! I especially liked when the eye opened up and the air bubbles when those cord thingies broke off (could have had a better transforming transition though).

[aazimkhan]

yeah when i read the name tranformation, i had something else in mind, like the cars actually transofrming in a mechanical way.....but this was something completely diff....its was good though....I wouldnt say gr8....

[Icarus]

wow... thats awsome!...

Great Work looks like it paid off :D

keep up the great wrk ;)

[og_reborn]

awesome.

The Attik is has been a real cool inspiration for me since I've gotten a graphic design job (not something I was really planning on.)
has anyone seen their NOISE books? Sometimes they've got a bit of nonsense in there, but overall they're really inspiring and they offer some really usefull insight on their thought process.

[nineinchneil]

like aazimkhan said, it's good but not great. i really liked the initial building sequences. great composition and good sound design gave it an awesome feel. i really didn't like the creature's run cycle. it was way too awkward and clumsy. you would expect it to be a little more graceful, given the speed it was going. not to mention the fact that when you're promoting a car, grace is something you would want to portray. i did like the design of the boxy looking suv, but i guess that credit goes to toyota's designers, not to attik.

[newone]

Wow, I like it! Great work!

[TheHellmaster]

Images are looking cool!

Is there an downlod version too?

TheHellmaster

[JeT]

Yes, I feel that the mechanical creature should have been more like a cheetah, and less like an ape, for the arguement of grace among other things. Who'd want to ride an ape? Of course I was reminded of the matrix with all the cables coming out of the spine and all. The bubbles looked nice, and throughout the movie the use of colour and transition was applied in an intelligent manner.

[policarpo]

be sure to buy all the NOISE books from ATTIK.

they simply are an amazing company who continuosly do innovative work!


:buttrock:

this also seems to work:
http://media.cgnetworks.com/cgfilms/ads/scion_transformer/scion_transformer.mov

[Marc Andreoli]

I think it is a cool animation until the beast runs down the tunnel and transforms into the car. The clip has got nothing to do with the 'aesthetics' of the actual product, the link between the beast and the car are a bit awkward IMHO. It almost looks like The Attik just wanted to do this birth sequence, and then added the car thing at the end to sell it to Toyota.

[og_reborn]

yeah I think the creature running is the weakest part of it...The design is neato. and that shot where the robot thingy flys by and those cubes melt is really cool

but MAN, that XB, What a friggin ugly car, eh?:D

[Njen]

First of all, let's get this straight...

This was made at Ambience Entertainment in Sydney, Aust.

I worked on this (some modeling). Most of the design and concept came from two great guys: Morten Rowley and Ben Cowell. Morten came up with the fantastic robot designs and the look, while Ben (the animation director) worked tirelessly with the director to come up with the shot sequence and feel.

The Attik comissioned the production of this to Ambience. I just wanted to get this sorted, that the design of this was mainly from Ambience Entertainment, not the Attik.

Cheers!

[policarpo]

Originally posted by Njen
First of all, let's get this straight...

This was made at Ambience Entertainment in Sydney, Aust.

I worked on this (some modeling). Most of the design and concept came from two great guys: Morten Rowley and Ben Cowell. Morten came up with the fantastic robot designs and the look, while Ben (the animation director) worked tirelessly with the director to come up with the shot sequence and feel.

The Attik comissioned the production of this to Ambience. I just wanted to get this sorted, that the design of this was mainly from Ambience Entertainment, not the Attik.

Cheers!
yeah.

ATTIK art directed the piece right?

it's sort of like the relationship they had with Manhattan Transfer in NY in the past:
An FX house does all the beautiful moving visuals and ATTIK gets the gig to do the spot and works with the FX house to get it done.

I know ATTIK's strength lays in their print work...but that vision of their print work has always driven the way they work with FX houses to get that same level of beauty moving on the screen.

[Thehustle]

i dont have quicktime only realplayer and windows mediaplayer....could someone or yo convert it....
Thanks

[policarpo]

download QT.

it's free. :)

[Thehustle]

Thanks

[MSmith]

Not exactly what I think of when I think of a Toyota Scion transforming, but I'm biased to the toys of my childhood...

Very cool comercial though.....good job to all involved...
:applause:

[Lekku]

I liked it until the machine started it's "run" cycle. The animation seemed very forced, and the morph from robot to car was pretty cheesy. I want my download back.

[taverns3]

before i throw my two cents in there, i do acknowledge how much work went into this project, cheers to that. but i do agree with the akward run cycle and the extended intro posts. i was waiting for the morph and when it finally came it was super fast, less mechanical and more sci-fi.... but i do respect how hard that was as an obstacle to overcome. overall it was impressive.
cheers, Tav

[wgreenlee1]

:buttrock: (buttrockable!) :buttrock:

[IanBrightNZ]

What a lot of hoopla for such ugly stupid looking cars. They look like they need all the selling help they can get.

The intro was the best bit, as everyones else seems to think. The transformation into the car seemed like an afterthought, seeing as how they fudged it, no parts of the robot actually matched the car. I suppose it would be a pretty dumb looking and ugly robot if they did huh.

I hate to see good CG wasted on crappy products, I really do.

[oppostrophe]

I had an internship with Attik before. I would say Attik is one kick-ass design firm. Great work Attik. Keep up the good work. :thumbsup: ** Particularly wants to thank Attiks SF creative crew for their inspiration.

[Per-Anders]

ok, don't jump on me for this (and this is only my oppinion), it was very beautiful, trendwhore in motion... but it was completely meaningless. 90% of that advert didn't seem to have any relevance to the concept or the product and was really just confusion or what in the guitar world would be called fretwankery.

maybe it suffered from an accuate case of buzzwords during the planning stage.

anyhow, some very beautiful and well executed CG, and each shot in itself was a little marvel, a beautiful work of art. so congrats to all the artists that worked on making those visions for doing such an excellent job.

[Njen]

Originally posted by mdme_sadie
ok, don't jump on me for this (and this is only my oppinion), it was very beautiful, trendwhore in motion... but it was completely meaningless. 90% of that advert didn't seem to have any relevance to the concept or the product and was really just confusion or what in the guitar world would be called fretwankery.

Heh, I understand completely! I think so too.
:)

[Airflow]

Its like no-one has ever heard of designers republic....
this stuff definately is done well, but ground breaking... Im not so sure, its been around since the 1990's....

[mogla]

yeah, Id have to agree, lots of 90's design is basically DR rip offs... which were inspired by japanese animation btw..

[Fasty]

I agree with Airflow and mogla. Innovative? Groundbreaking? I think not.

Trendwhores? And how!

(Btw I'm not suggesting the people who worked on it didn't work hard, or aren't good at what they do)

[Louman]

wow thast what i say. i dont think it was for toyota, i didnt read all the thread but i thought it was just like a personal add. is the car their own design? when it started from the molecules and then i think i saw sperm and it formed the organism and went through the whole build i thought that was really crazy it was like watching life unfold

[amckay]

Yeah this project was a bucketload of fun to work on. It was a pretty tight on and off team of people working on it. Two fx guys, several animators/modelers. Ben and Morten alongside the director Rob Dupear pretty much are responsible for making it kick total butt. 99% maya except for a few smaller elements I did in max.
If only all projects could have been that fun ;)

RE: The walk cycle someone mentioned. er run cycle. I agree. Thing is it was animated by Scott tansley who's a bloody talented character guy, so I'd say it probably came down to a creative decision than a screw up.

Go scion!

[oxyg3n]

Very interesting to watch. I would have liked to see the creature transform a little better into the first car. It looks like he starts to transform and then FLASH the car appears.

[amckay]

it's STYLISED BABY!! can't you tell?!?
Okay... lesson learnt about answering posts drunk...

yeah honestly without sounding arrogant... any faults with this commercial are creative calls not skill faults :)
I'll leave it there.. cause this message went on a drunken rant..
Oh I'm going to throw up in the morning,...

[policarpo]

um...DR and Attik have been going head to head since the early 90's my friends. :)

if we want to state facts, let's be right about it. :D

Gods of design and motion who started it all:

Vaughan Oliver
DR
Why Not Associates
Attik
Tomato
Peter Saville
Neville Brody

the list could go on...and on...and on...

Attik rocks. DR rocks. Design Rocks when done right!

:buttrock:

[Njen]

Originally posted by amckay
99% maya except for a few smaller elements I did in max.
Actually Mr McKay, I modeled my bits in Max and imported them into Maya...
Heh heh.

:)

[kyklos]

Wow that commercial was amazing up until the cars were shown. The contrast between the mechanical robot thingy and the cars is just too great. Its almost funny how much they don't look alike. Theres also something strange about the creature's run cycle. It seems off somehow like the front legs can't support the body weight, i'm almost waiting for it to topple over on itself. Anyway the CG is amazing, very well put together. :shrug:

[amckay]

Ah didn't realise that was you Ryan ;) yeah sorry you and morton are max heads.
I'm now a 'converted back to'
will email you soon. been meaning to... but I'm slack ;)

-Allan

[Giacomo_M]

Oh, very stylish.

It reminds me a lot of that "Matrix" movie all the kids seem to like so much.

;)

[unit00]

Upon watching this I immediately though it was the work of Alexander Rutterford.

[bernstock]

A lot of people seem to be unimpressed with the run cycle of the robot. I have to say I agree... however when we were working on it, Scott Tansley (total kick-arse character animator, see http://www.feel-rock.com/ good value!) did about 5 or 6 totally different cycles, from runs to crawls to whatever. They were all quite good until the upper echelons started to direct it almost frame by frame. And the direction was clearly not good.. so all this talent Scott has was basically wasted when they made his hands a mere extension of what *they thought* was a good cycle. Bummer eh?

And yeah we all hated the look of the cars, they're pretty ugly! Which obviously spawned a few running-jokes during the creation of the project.

We were all happy to be working on it though because we were making something that we all liked the look of. Get a bunch of 3D guys on a sci-fi-style project such as this and everyone's smiling from ear to ear, even with the late nights & weekends!

For the people pointing out the similarities with the Transformer commercial and the Matrix, thank you! The ad was created to be run before one of the Matrix sequels, and was thus designed vaguely along those lines.

Another unfortunate thing about the commercial is that for 60-70% of the time we were working on it, we had much longer shots, which was far less confusing to watch. However towards the end, Toyota decided they wanted a lot more time on the cars, and our shots became so quick I think it really added to the confusing nature of the final cut.

Attik seem to be getting a lot of creative credit for this.. it was actually created by the people at Ambience Entertainment, despite the perception of how much involvement Attik had. They were nice people to work for, though!

I felt privileged to work with a 'dream team' of extremely talented animators/compositors. They are all experts on their specialised diversifications. You guys rock!

Apologies for the long rant..

-Bern

[georgh]

yeah...........I thought it had a great mistic effect on me...............that is until the guy started singing (screaming) - dunno..........I found that the music kinda ruined it for me.......................

- looked amasing though..........

[slaughters]

Originally posted by bernstock
...They were all quite good until the upper echelons started to direct it almost frame by frame. And the direction was clearly not good.. so all this talent Scott has was basically wasted when they made his hands a mere extension of what *they thought* was a good cycle. Bummer eh?Remember, the customer [*retch*] [*groan*] is always right ! [*spew*]

[Brettzies]

I thought this commercial was pretty cool when I saw it on TV up to the point when the beast starts running. The run cycle sorta looked strange, and I was wondering if anyone would be talking about it here. Too bad the client "ruined" what could have been good animation I'm sure. Commercials are so quick, demanding and limiting all at the same time, especially when the product has to been seen. Nice to hear the artist's side of the story.

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